Meeting consumer needs is both an art and a science. It requires concrete data and intuition to create brand love and loyalty. I am driven to use my entire brain to discover and meet consumer needs.
In the beginning of my career, I aimed to meet these needs through design. However, I quickly realized that in order to effectively understand what a consumer needs, it takes the application of both CREATIVE and ANALYTICAL skills. I have gained these skills through on the job training and participating in the MBA program at Georgia State University.
PREFERRED WORK FUNCTIONS
Product and Brand Marketing
Consumer and Market Research
Marketing Promotions and Program Execution
Project Management
Creative and Product Development
Supplier Management, Customer Relations and Team Collaboration
COMPETENCIES
Marketing
Communication
Management
Development
Visual Identity
Trend Analysis
Consumer Focus
Strategy Creation
Team Facilitation
Presenting Strategies
Writing, Editing
Listening
Time Management
Vendor Management
Resource Management
Organizing
Consumer Research
Competitive Analysis
Product Positioning
Cost/Benefit Analysis
PROFESSIONAL BACKGROUND
The Coca-Cola Company
Associate Design Manager
Assistant Design Manager
Kids II, Inc.
Industrial Designer
EDUCATIONAL BACKGROUND
Georgia State University
MBA Marketing, Expected 2009
Georgia Institute of Technology
B.S. Industrial Design
PERSONAL BACKGROUND
Atlanta Native
Active in the Community
American Marketing Association
Women’s Legacy - United Way Affinity Group
Atlanta Children’s Shelter
Industrial Designer’s Society of America