BRAND STRATEGY

Led team of designers in the creation of Coca-Cola’s recycled PET program’ s visual identity, which guided the identity for a global “Living Positively” program.
Conducted consumer trend analysis to construct consumer profiles for Coca-Cola licensed goods and efficiently direct product development efforts
Audited Coca-Cola’s European licensed products for quality and execution of the brand strategy to identify strategic licensees
Synthesized consumer research and competitive analysis to determine brand and product positioning for multiple successful product lines including Baby Einstein juvenile products and Coca-Cola’s Sketch licensed products
Developed the strategy for Wal-Mart’s Baby Connection branded products which led to Wal-Mart awarding my company the majority of their private label product line

PRODUCT DEVELOPMENT

Performed consumer research involving focus groups, in-home studies, shopper behavior studies, and usability studies to initiate and support the ideation process.
Prepared and participated in brainstorm sessions to spur innovative solutions and reinvigorate product lines.
Spearheaded annual product development process of 3+ product lines of infant development toys from conceptualization through to production.
Headed development of a Coca-Cola signature glass, managing the design and prototyping process with an overseas manufacturer.

Directed outside design agency to meet overall brand strategy, pressing deadlines and budget constraints to ensure successful implementation of new packaging visual identity for Coca-Cola store grand opening.
Guided a cross-functional team of designers, lawyers, category managers, and safety specialists to successfully adhere to global trademark and safety regulations while effectively executing the first multilingual packaging guidelines for Coca-Cola licensed products.
Managed 30+ European licensees in the development of Coca-Cola licensed goods by providing brand strategy and art direction and working with legal and quality control to provide product approvals.

Conducted presentations and workshops explaining brand strategies to internal and external partners to gain approval from upper management and foster implementation from licensees.
Facilitated school relationships to successfully create and maintain an internship program to mentor young designers and gain new talent.